by Yasaman Sadeghi | Sep 9, 2022 | Blog, Digital Marketing, Marketing, SEO
URL optimization is one of the most overlooked, but effective means of improving your Search Engine Optimization (SEO). It’s also one of the easiest, yet misunderstood SEO strategies. While it may not be at the top of your priority list, URL structure optimization is...
by Morgan McLintic | Aug 23, 2022 | Blog, Content, Digital Marketing, Marketing
Gated vs ungated content is a surprisingly fiery debate. The ungated camp argues that ungated content casts a wider net, and offers the opportunity for wider distribution, creating more purchase opportunities. Some developers even feel content-gating is too...
by Alastair Nee | Aug 1, 2022 | Blog, Digital Marketing, PPC
Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...
by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...
by Morgan McLintic | Jun 22, 2022 | Blog, Marketing, PR
Buckle up – it’s recession time again. It’s been a while. The last one we had was the Great Recession, which in the U.S. was from December 2007 to about June 2009. If you started working after that, in the last 13 years, this is your first. We’ve had a pretty...
by Morgan McLintic | Feb 15, 2022 | Blog, Content, PR
2021 was a big year for Firebrand. We grew our team (to 20), our client roster (with 11 stellar startups), our services (added creative services, talent marketing) and our revenues (up 75 percent). And we grew as professionals: we perfected the art of the funding...
