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The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...
LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing

Updated on 01/26/2026 LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed...
Make it make sense! Why your message isn’t landing, and how to fix it

Make it make sense! Why your message isn’t landing, and how to fix it

by Friends of Firebrand | Apr 29, 2025 | Blog, Business, Friends of Firebrand, Marketing

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing:                   “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...
GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing

Updated on 01/21/2026 Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown...
From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

by Nicole Pytel | Apr 2, 2025 | Blog, Marketing, PR

Nothing. That’s what I find in many early-stage startups’ content libraries when we first start working with them. It’s not their fault — many don’t have a full-time marketer, while others have a one-person band who’s frantically juggling content creation, social...
Understanding HTTP Status Codes in SEO

Understanding HTTP Status Codes in SEO

by Arman Khayyat | Mar 26, 2025 | Blog, Digital Marketing, Marketing, SEO

HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?

Jan 14, 2026

The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...

Latest LinkedIn Ads AI Features

Jan 7, 2026

Ad platforms have had no shortage of new features this year as the push for AI continues unabated. These updates span the full campaign lifecycle from creation to targeting to optimization and measurement. And while some of these new features may become invaluable...

GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

Dec 17, 2025

The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...

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