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Prospects Ghosting You? Blame Your Content

Prospects Ghosting You? Blame Your Content

by Ashley Przybyla | Feb 28, 2024 | Blog, Business, Content, Marketing

Your content marketing tactics are a lot like a first date between your prospects and your business. You have limited time to make a good impression, you need to come off as attractive to the other party, the conversation needs to flow effortlessly, and the pairing...
Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers

Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers

by Ashley Przybyla | Feb 14, 2024 | Blog, Business, Digital Marketing, Marketing, PR

For 364 days out of the year, commercials are an annoyance. On Super Bowl Sunday, they’re a cultural phenomenon. That’s why brands were happy to shell out roughly $7 million to get in front of 123 million people for 30 seconds during Super Bowl LVIII.  Having a Super...
8 Tools Top Startup Marketers Can’t Do Their Jobs Without

8 Tools Top Startup Marketers Can’t Do Their Jobs Without

by Ashley Przybyla | Jan 29, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR

Cavemen had rocks tied to sticks, the Mesopotamians had tools hand-forged from bronze, medieval knights had swords, Shakespeare had a quill pen, and we…well, we have just about everything else. And in a world dominated by digital, some of our tools are (almost) as...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?

Jun 10, 2026

Schema markup has been around since 2011, calmly doing its job in the background while most marketers focused on keywords, backlinks, and content. It never really had its moment in the spotlight. That might finally be changing.   What is Schema Markup? So, what...

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

Jun 3, 2026

The B2B buyer's shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human researcher...

Everything I Know About PR I Learned from Reality TV

May 27, 2026

Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms.  Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...

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