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Prospects Ghosting You? Blame Your Content

Prospects Ghosting You? Blame Your Content

by Ashley Przybyla | Feb 28, 2024 | Blog, Business, Content, Marketing

Your content marketing tactics are a lot like a first date between your prospects and your business. You have limited time to make a good impression, you need to come off as attractive to the other party, the conversation needs to flow effortlessly, and the pairing...
Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers

Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers

by Ashley Przybyla | Feb 14, 2024 | Blog, Business, Digital Marketing, Marketing, PR

For 364 days out of the year, commercials are an annoyance. On Super Bowl Sunday, they’re a cultural phenomenon. That’s why brands were happy to shell out roughly $7 million to get in front of 123 million people for 30 seconds during Super Bowl LVIII.  Having a Super...
8 Tools Top Startup Marketers Can’t Do Their Jobs Without

8 Tools Top Startup Marketers Can’t Do Their Jobs Without

by Ashley Przybyla | Jan 29, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR

Cavemen had rocks tied to sticks, the Mesopotamians had tools hand-forged from bronze, medieval knights had swords, Shakespeare had a quill pen, and we…well, we have just about everything else. And in a world dominated by digital, some of our tools are (almost) as...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

When Not to Use AI in PR

Oct 21, 2026

We use AI every day at Firebrand. I’m using it to help write this post, even. Agents track award deadlines, monitor coverage and find speaking opportunities. We use it for research, drafts and call prep. We spend a fair amount of time working out where else it might...

How to Get Hired at a B2B Tech PR Agency

Oct 6, 2026

We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...

Do You Have What’s Needed to Speak Up? Or Should You Sit This One Out?

Sep 30, 2026

A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....

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