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Case Study – Amount (CM)

Case Study – Amount (CM)

by Meghan Jordan | Feb 20, 2026

Email Marketing Case Study Fueling Pipeline Growth with Email Marketing In an increasingly crowded fintech market with long, high-stakes buying cycles, Amount needed to stay top of mind with banking and credit union leaders — without relying on one-off campaigns or...
Case Study – Amount (CM & PPC)

Case Study – Amount (CM & PPC)

by Nicole Pytel | Apr 23, 2025

Content Marketing & PPC Case Study Fast-Tracking Awareness and Lead Gen at Scale Amount’s account origination platform helps financial institutions drive more revenue by streamlining and expanding their digital lending and deposit offerings. In a crowded...
Case Study – Launch by NTT Data (CM & PPC)

Case Study – Launch by NTT Data (CM & PPC)

by Meghan Jordan | Nov 21, 2024

Content Marketing & PPC Case Study Unprecedented Engagement from Multiplier Marketing Launch by NTT DATA helps large enterprises deliver bold digital experiences at transformative scale, which necessitates a campaign strategy that’s just as bold. With a dozen...
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Latest posts

The Great GEO Debate: Is this just SEO or is it More?

May 20, 2026

There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name.   The practitioners who say GEO is mostly rebranded SEO are not wrong:...

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

May 13, 2026

Your demand gen problem is an awareness problem. If you're running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different problem,...

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

May 6, 2026

If you're running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It's one of Google's favorite...

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