PR, Content & Digital Marketing Resources

We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions about our digital marketing resources or other topics, feel free to contact us.

FEATURED

The Guide to Google Ads for B2B Tech Brands

Maximize brand awareness, generate high-quality leads, and drive sales with The Guide to Google Ads for B2B Tech Brands. This 20-page resource is packed with expert strategies, industry benchmarks, and reporting insights tailored specifically for B2B tech advertisers. Whether you’re launching your first campaign or optimizing an existing strategy, this guide will help you navigate Google Ads with confidence and achieve measurable results in 2025 and beyond. Download now and start scaling your growth!

Get the Guide

The Guide to Google Ads for B2B Tech brands - cover art

Ebooks, Reports and Infographics

The Firebrand B2B Content Maturity Assessment

By Nicole Pytel

Benchmark your content strategy with this interactive tool. See what leaders' campaigns look like, discover any gaps, and prioritize what to fix for better performance and bigger impact.

High-Impact Content Marketing: A Guide for B2B Tech Brands

By Meghan Jordan

Build a smarter, faster content engine with this practical action plan. Learn how to scale your content operations, convert leads, and integrate with PR, SEO, and paid for maximum impact.

Guide to Google Ads for B2B Tech Brands

By Alastair Nee

Master Google Ads with Firebrand’s guide for startups. Learn effective strategies to maximize ROI and grow your business through targeted, data-driven campaigns. Get the guide.

The Firebrand Lead Scoring Model

By Alastair Nee

Firebrand’s lead scoring template provides sales and marketing teams with a streamlined approach to prioritize high-value B2B prospects, using common criteria for manual or automated scoring. Download now.

A Startup’s Guide to PR Measurement

By Meghan Jordan

Optimize your PR impact with Firebrand’s guide to PR measurement. Learn how to evaluate success and focus on metrics that matter to your startup’s growth and visibility. Get the guide.

How to Stand Out with Data

By Meghan Jordan

Elevate your storytelling with Firebrand’s guide to standing out with data. Learn to leverage compelling insights that captivate audiences and differentiate your brand in the market. Read more in our in-depth guide.

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Blog Posts

How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics

By Alastair Nee

Discover how measuring B2B brand awareness can give you a clear view of your brand’s visibility, trust, and top-of-mind presence. Learn how to use proxy metrics, social sentiment, branded search, AI search sessions, PR coverage, and share of voice to track growth and guide marketing strategy in the AI era.

How to Align PR and GEO for Maximum AI Visibility

By Morgan McLintic

Generative Engine Optimization (GEO) is here - and PR teams are suddenly in the spotlight. Learn how to align your PR strategy with GEO to boost your AI search visibility, drive brand awareness, and earn more LLM citations.

GEO and SEO Success: The Importance of FAQs on Your Website

By Yasaman Sadeghi

Why are FAQ sections popping up at the bottom of core web pages? Find out plus tips to boost GEO, SEO, and AI citations.

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PODCAST EPISODES

The AI Backlash Hits Marketing

By Meghan Jordan

The growing backlash against AI-generated content is finally hitting the marketing sphere. Is ...

How B2B Buyer Behavior is Changing

By Meghan Jordan

Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In ...

How to Be a Great Spokesperson

By Meghan Jordan

Are your senior executives ready for media interviews? In today's competitive landscape, being ...

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DEEP DIVES

Best Practices for CMOs in Tech Startups

By Meghan Jordan

CMO strategies for demand generation and startup growth — insights every startup needs.

Creative Marketing Strategies to Build a Unique Brand Identity for Startups

By Meghan Jordan

Get creative marketing strategy inspiration and how it can help your startup thrive.

The Top Content Marketing Strategy Tips for Startups

By Meghan Jordan

Explore the common content marketing strategy mistakes startups make so you can avoid them and create maximum impact.

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