White Papers Archives - Page 2 of 2 - Firebrand — Brand Awareness Agency for B2B AI Companies.

Reddit Ads Best Practices for B2B: What’s Working in 2026

Aug 5, 2026

Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....

Keys to Success with Google Ads Performance Max for B2B

Jul 29, 2026

Google Ads Performance Max campaigns launched back in 2021 as an ecommerce-first format billed as a replacement for Google’s Smart Shopping Campaigns. The algorithm that powers Performance Max is effective, but it has an important limitation: it needs a high volume of...

AI Design Tools I Actually Use as a Marketing Designer

Jul 22, 2026

As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn't a replacement for any of that. It's a roster of specialists I can call on depending on the job. Some do...

Securing telecommunications against modern cyber threats

The top 5 mobile authentication misconceptions

Modern strong authentication and compliance for Healthcare Organizations

Reddit Ads Best Practices for B2B: What’s Working in 2026

Keys to Success with Google Ads Performance Max for B2B

AI Design Tools I Actually Use as a Marketing Designer