Design Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Random Acts of Content Kill Pipeline (Especially in the AI Era!)

Sep 17, 2025

Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today's buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without talking to your sales team....

How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics

Sep 9, 2025

Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...

How to Align PR and GEO for Maximum AI Visibility

Sep 3, 2025

AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage drive brand awareness, but...

When Escalations Multiply, So Do the Costs

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

Create Loyalty at First Click

Stop guessing. Start knowing. Make confident decisions with AI that thinks strategically

Winning the Robotics Race: How Pre-Built Platforms Turbocharge Startups’ Growth

Random Acts of Content Kill Pipeline (Especially in the AI Era!)

How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics

How to Align PR and GEO for Maximum AI Visibility