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When Escalations Multiply, So Do the Costs

When Escalations Multiply, So Do the Costs

by Nicole Pytel | Jul 24, 2025

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

by Nicole Pytel | Jun 24, 2025

Create Loyalty at First Click

Create Loyalty at First Click

by Nicole Pytel | Jun 23, 2025

Stop guessing. Start knowing. Make confident decisions with AI that thinks strategically

Stop guessing. Start knowing. Make confident decisions with AI that thinks strategically

by Nicole Pytel | May 9, 2025

Winning the Robotics Race: How Pre-Built Platforms Turbocharge Startups’ Growth

Winning the Robotics Race: How Pre-Built Platforms Turbocharge Startups’ Growth

by Nicole Pytel | Dec 17, 2024

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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

How AI Visibility is Becoming a Board-Level Metric

Jul 1, 2026

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

Jun 24, 2026

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn't optional. It's where the consideration set gets built, before anyone visits your website or fills out a form. We've been building AI brand pages (also...

How PPC Works for B2B – Building Lead Gen Through Awareness

Jun 17, 2026

Here’s a familiar story: a fast-growing B2B company comes under revenue pressure and decides it’s time to prioritize leads at all cost. They take the “logical” step and pull every dollar from anything that doesn't directly produce an MQL. After all, why spend money on...

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