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When Escalations Multiply, So Do the Costs

When Escalations Multiply, So Do the Costs

by Nicole Pytel | Jul 24, 2025

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

by Nicole Pytel | Jun 24, 2025

Create Loyalty at First Click

Create Loyalty at First Click

by Nicole Pytel | Jun 23, 2025

Stop guessing. Start knowing. Make confident decisions with AI that thinks strategically

Stop guessing. Start knowing. Make confident decisions with AI that thinks strategically

by Nicole Pytel | May 9, 2025

Winning the Robotics Race: How Pre-Built Platforms Turbocharge Startups’ Growth

Winning the Robotics Race: How Pre-Built Platforms Turbocharge Startups’ Growth

by Nicole Pytel | Dec 17, 2024

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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

How to Get Hired at a B2B Tech PR Agency

Oct 6, 2026

We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...

Do You Have What’s Needed to Speak Up? Or Should You Sit This One Out?

Sep 30, 2026

A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....

Social Media Strategy for Executives: The New Era of Leadership Visibility

Sep 23, 2026

Most B2B marketing plans still treat executive social media as something the CEO handles personally, in between board meetings and funding announcements. It rarely gets a dedicated expert and its own budget.  In today's new era of B2B buyer Search, AI-powered...

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