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Securing Naftogaz against modern cyber attacks with YubiKeys

Securing Naftogaz against modern cyber attacks with YubiKeys

by Nicole Pytel | Jun 23, 2025

20% customer growth, 50% lower acquisition costs: How VirtueGraph™ created smarter targeting at scale

20% customer growth, 50% lower acquisition costs: How VirtueGraph™ created smarter targeting at scale

by Nicole Pytel | Apr 23, 2025

Hyatt Hotels leverages passwordless to reduce risk & elevate the guest experience

Hyatt Hotels leverages passwordless to reduce risk & elevate the guest experience

by Nicole Pytel | Sep 21, 2023

Contact center specialist Afni reduces cyber insurance premiums by 30% with YubiKeys

Contact center specialist Afni reduces cyber insurance premiums by 30% with YubiKeys

by Nicole Pytel | Sep 21, 2023

“We’ve Got a Thing for Green:” Redefining kate spade new york’s visual identity

“We’ve Got a Thing for Green:” Redefining kate spade new york’s visual identity

by Nicole Pytel | Aug 4, 2023

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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

SEO-Driven Brand Messaging: Teach Google and LLMs Who You Are

Oct 26, 2026

Your Brand Messaging Is a GEO and SEO Strategy. Start Treating It Like One. We've been talking a lot about the critical importance of brand awareness in the AI age. In a zero-click world, where buyers get their answers on the results page or inside an AI chat and...

When Not to Use AI in PR

Oct 21, 2026

We use AI every day at Firebrand. I’m using it to help write this post, even. Agents track award deadlines, monitor coverage and find speaking opportunities. We use it for research, drafts and call prep. We spend a fair amount of time working out where else it might...

How to Get Hired at a B2B Tech PR Agency

Oct 6, 2026

We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...

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