Articles Archives - Page 3 of 4 - Firebrand — Brand Awareness Agency for B2B AI Companies.

The VP Doesn’t Care About Your Inference Speed

Aug 12, 2026

You've built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can't see any of it. Not because you're hiding it. They just can't evaluate it - and increasingly, they're...

Reddit Ads Best Practices for B2B: What’s Working in 2026

Aug 5, 2026

Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....

Keys to Success with Google Ads Performance Max for B2B

Jul 29, 2026

Google Ads Performance Max campaigns launched back in 2021 as an ecommerce-first format billed as a replacement for Google’s Smart Shopping Campaigns. The algorithm that powers Performance Max is effective, but it has an important limitation: it needs a high volume of...

What Your Brain Thinks Of Productivity

Tech companies: To lead during a downturn, think like a cyclist

How Pantone Keeps the Planet Colorful

The Munsell Color System – A Vibrant History and a Lasting Legacy

School districts can drive an easy way to 100% MFA coverage, closing security gaps

The VP Doesn’t Care About Your Inference Speed

Reddit Ads Best Practices for B2B: What’s Working in 2026

Keys to Success with Google Ads Performance Max for B2B