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How to Harness the Power and Money of a Crowd Through Crowdfunding

How to Harness the Power and Money of a Crowd Through Crowdfunding

by Nicole Pytel | Jun 1, 2023

Generating a Whole New World? What the Generative AI Era Really Means for Designers, Brands, and Creativity

Generating a Whole New World? What the Generative AI Era Really Means for Designers, Brands, and Creativity

by Nicole Pytel | May 17, 2023

Building resilience and well-being: keys to avoiding the worst of a looming shortage of health care workers

Building resilience and well-being: keys to avoiding the worst of a looming shortage of health care workers

by Nicole Pytel | Apr 5, 2023

The (not so) hidden bias of corporate expense policies

The (not so) hidden bias of corporate expense policies

by Nicole Pytel | Apr 5, 2023

Business travel won’t be more sustainable post-COVID unless companies take action

Business travel won’t be more sustainable post-COVID unless companies take action

by Nicole Pytel | Apr 5, 2023

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Latest posts

How to Break the Cycle of Generic B2B Content Creation

Jun 11, 2025

There’s no shortage of B2B content. Your competitors are churning it out, creating immense pressure on you to not only keep up, but to publish content that proves you’re the market leader. But you face a major challenge: making it stand out. In a world full of endless...

Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

Jun 3, 2025

The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...

5 Ways to Boost Brand Visibility in AI Search Results

May 28, 2025

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...

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