Projects Archive - Firebrand — Brand Awareness Agency for B2B AI Companies.

Everything I Know About PR I Learned from Reality TV

May 27, 2026

Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms. Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...

The Great GEO Debate: Is this just SEO or is it More?

May 20, 2026

There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name. The practitioners who say GEO is mostly rebranded SEO are not wrong:...

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

May 13, 2026

Your demand gen problem is an awareness problem. If you're running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different problem,...

3 Critical Phases of Financial Transformation

When Escalations Multiply, So Do the Costs

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

Create Loyalty at First Click

Modernize the Employee Experience. Unleash Potential.

Everything I Know About PR I Learned from Reality TV

The Great GEO Debate: Is this just SEO or is it More?

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies