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3 Critical Phases of Financial Transformation

3 Critical Phases of Financial Transformation

by Nicole Pytel | Aug 22, 2025

When Escalations Multiply, So Do the Costs

When Escalations Multiply, So Do the Costs

by Nicole Pytel | Jul 24, 2025

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

by Nicole Pytel | Jun 24, 2025

Create Loyalty at First Click

Create Loyalty at First Click

by Nicole Pytel | Jun 23, 2025

Modernize the Employee Experience. Unleash Potential.

Modernize the Employee Experience. Unleash Potential.

by Nicole Pytel | Jun 23, 2025

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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

SEO-Driven Brand Messaging: Teach Google and LLMs Who You Are

Oct 26, 2026

Your Brand Messaging Is a GEO and SEO Strategy. Start Treating It Like One. We've been talking a lot about the critical importance of brand awareness in the AI age. In a zero-click world, where buyers get their answers on the results page or inside an AI chat and...

When Not to Use AI in PR

Oct 21, 2026

We use AI every day at Firebrand. I’m using it to help write this post, even. Agents track award deadlines, monitor coverage and find speaking opportunities. We use it for research, drafts and call prep. We spend a fair amount of time working out where else it might...

How to Get Hired at a B2B Tech PR Agency

Oct 6, 2026

We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...

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