FiredUp!
The Startup Marketing Podcast
You don’t need another marketing podcast. You need real talk, sharp tactics, and ideas that drive pipeline.
FiredUp! is your shortcut to what’s working right now in startup marketing. Each week, you’ll hear from B2B pros who’ve been there — covering brand, demand, GEO, PR, ABM, content, paid media, and more.
Tune in for the conversations startup marketers actually want to hear, with some fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Why PR Measurement is Broken
Compared to bigger, more established brands, startups face unique challenges when it comes to...
Startup Marketing Predictions for 2025
As we usher in a new year, our team wanted to continue the tradition of reviewing our industry...
The Biggest News of 2024
2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand...
Behind the news: Agency mergers, TikTok ban, SORA
The marketing and PR world is in a constant state of evolution, with seismic shifts in the...
The Changing Role of the CRO with Daniel Rock
The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a...
Working with Your VC with Nate Martins
With nearly 11% of all deals closing in December, fostering a successful partnership with your VC...
The Rules of Rapid Response in PR
In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and...
The State of Podcasting
With more and more B2B brands entering the podcasting space every day, you may be wondering what...
The Lost Art of B2B Product PR
Ten years ago, the world of B2B product PR looked very different than it does today. There has...
A Guide to Gated Assets
Gated assets are a great way to share your expertise, give your unique point of view, and offer...
How to Launch Your Startup from Stealth
In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s...
The Role of Marketing in Driving Revenue with Christine Schaefer
Everything that people do in a for-profit company is done to drive revenue. More specifically,...
How to Work With Your VC’s Marketing Partner with Laura Spaventa Lewis
The relationship between startups and their venture capital partners can provide immense value...
How to Create Corporate Messaging
Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when...
How to Recruit a Marketing Team with Chris Jensen
As the economy rebounds and marketing teams prepare to open new positions, it’s essential for...
How to Improve Your Copywriting
Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey...
How AI Can Power Personal Connections with Dave Sifry
In an era where our digital connections far outnumber face-to-face interactions, we struggle with...
Setting Up a Fractional CMO for Success with Jessica Zall
Startups often need strategic marketing leadership, but not necessarily the full-time commitment...
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Want to join us as a guest?