The AI backlash is here. Morgan and Chris on ditching the hype and shifting your comms from “autonomous magic” to real utility.
PODCAST
FiredUp! Guest Application
Join us on the podcast
Listen to some of our recent episodes
When Not to Use AI in Marketing
Lean on AI for external marketing work and your brand quietly flattens into the average — listen in for where to draw the line.
AI Search Monitoring Using Scrunch with Kevin White
How B2B brands can monitor visibility in ChatGPT, Perplexity, and Claude — and what to do with the data.