FiredUp!
The Startup Marketing Podcast
You don’t need another marketing podcast. You need real talk, sharp tactics, and ideas that drive pipeline.
FiredUp! is your shortcut to what’s working right now in startup marketing. Each week, you’ll hear from B2B pros who’ve been there — covering brand, demand, GEO, PR, ABM, content, paid media, and more.
Tune in for the conversations startup marketers actually want to hear, with some fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
How B2B Buyer Behavior is Changing
Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's...
How to Be a Great Spokesperson
Are your senior executives ready for media interviews? In today's competitive landscape, being an...
Interactive Content in the AI Era
Is your content getting lost in the "sea of sameness" created by generative AI? Are your website...
How to Raise The Profile of Your CEO
Executive visibility has become a key priority for startups, but with the rise of LinkedIn and the...
Naming in the AI Era with Anthony Shore
Are you trying to name a new startup or product in the age of AI search? With brand credibility...
Creating a Category, Closing Series A with Aaron Cannon
Are you a startup founder looking to disrupt an industry with AI, but unsure how to secure...
How to GEO a Press Release
Are you struggling to get your press releases seen in the age of AI search? With buyers...
How Projectworks closed its Series A funding with Mark Orttung
Are you a startup CEO or co-founder struggling to secure VC funding? Do you want to understand the...
Is Corporate Blogging Dead?
Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into...
Driving Leads in Fintech Today with Bill Rice
Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers...
The Hottest Trends in Tech Marketing
We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a...
Email Marketing in the AI Era
In an era of constant change in the digital marketing world, email marketing remains a powerful...
How to Combat Ad Fraud with Rich Kahn
Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by...
Building a CEO’s Personal Brand with Loreta Tarozaite
With the increase in AI-created content, having an authentic personal brand built by your CEO is...
An Introduction to GEO with Shane Jordan
Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy....
What is Happening at TechCrunch?
TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in...
What’s New in Cybersecurity PR with Nick Lagalante
The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity...
Marketing in the Age of Uncertainty
In the world of startup marketing, uncertainty isn’t just a buzzword– it’s a daily reality....
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Want to join us as a guest?