DEEP DIVES How to Optimize Your Marketing Pipeline Making a splash with your marketing is hard enough. Why does proving that impact have to be just as hard? The value of marketing goes beyond mere numbers, but with pressure from the board, investors, and management...
DEEP DIVES Writing for Developers: How to Engage Them with Content Marketing Writing for developers can be a daunting task, especially for startup marketers trying to break into the technical space. We recently interviewed Eric Dietrich, CEO of Hit Subscribe, to...
DEEP DIVES Best Practices for Building a Strong Agency Relationship: Key Takeaways for Startup Marketers Choosing the right agency and managing the agency-client relationship is a critical decision that can make or break your marketing strategy. In this roundtable,...
DEEP DIVES Lead Scoring Tips for Startup Marketers Lead scoring is a hot topic in the marketing world, especially for startups that need to make the most out of their limited resources. The concept sounds straightforward: assign a numerical value to leads based on...
DEEP DIVES Cold Email Marketing Isn’t Dead: Here’s How Startups Can Elevate Their Strategy If you’re a startup marketer, you know the struggle: balancing effective cold email outreach with the risk of your emails getting lost in the noise — or worse, flagged as...
