Content Marketing Case Study
Accelerating Full Go-to-Market Content in Just Eight Weeks
Our client is a global leader in ServiceNow solutions, but in a crowded market that includes a number of worldwide giants, they needed to expand their services to remain on the cutting edge. Rapid time-to-market was crucial for their competitive advantage, so they turned to Firebrand to develop the messaging and execute the go-to-market strategy for two new offerings.
Key Results
Developed the messaging and content for 14 go-to-market assets — including two first-call decks — in just eight weeks
Modernized and optimized the design for six decks and sales enablement assets, while adhering to rigid brand guidelines
Sourced and developed 45+ icons, graphics, and images
Pivoted the messaging and content to reflect unexpected changes in one service offering, while still completing all deliverables ahead of schedule
Approach
Led three messaging workshops with groups of subject matter experts
Developed comprehensive, multi-page sales battlecards for each service, including value propositions, competitive analyses, qualifying questions, and responses to prospect objections
Created a series of supporting assets for a full-funnel buyer journey
Broke down the timely, data-driven market need for each service in blog posts
Turned each service offering’s value propositions into compelling taglines that could be used on website pages, in ads, at events, and as part of internal training
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