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10 Quick Tips for LinkedIn B2B Lead Generation

10 Quick Tips for LinkedIn B2B Lead Generation

by Alastair Nee | Aug 1, 2022 | Blog, Digital Marketing, PPC

Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...
How Google Display Ads Drive Marketing Results for B2B Startups

How Google Display Ads Drive Marketing Results for B2B Startups

by Alastair Nee | Nov 5, 2021 | Blog, Digital Marketing, PPC

Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make a conversion. Gone are the days when a really great product could sell...
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Latest posts

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing

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Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...

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Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...

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