B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Firebrand Wins PRSA Silver Anvil Award for Best Boutique PR Agency
We won! Firebrand has been given PRSA’s Silver Anvil Award for Best Boutique PR Agency.
Tech scaleup entering the UK market? Here’s how to build profile (and how not to)
PR isn’t one-size-fits-all around the world. Tech startups entering the UK market should follow these 5 tips.
3 Reasons to Pitch Data-Driven Stories
Data adds a unique twist to your press pitches. Explore the best ways to incorporate it into your PR strategy.
What I Read in a Day: A PR Professional’s Guide to Self-Education
Love “What I Eat in a Day” videos? Our “What I Read in a Day” post will help PR professionals get a strategic edge.
Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals
Going fast is in public relations pros’ DNA. Explore the new fast lane that’s been created by generative AI.
Firebrand Labs Report: Use Generative AI as a Short Content Tool
Need brainstorming help for short content? We tested out generative AI tools to see which works best.
5 Questions Every Digital Marketing Agency Job Candidate Should Ask
Don’t commit to the first digital marketing agency that falls in your lap. Here’s how to tell if that agency is the right fit.
Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet
Here’s why you don’t want to get rid of your humans just yet — plus 4 tips to get even more from them.
A B2B Content Audit Answers These 5 Big Questions
These data-driven deep dives uncover critical opportunities to maximize your time and your content’s impact on the entire business.
Multiplier Marketing – Creating a Repeatable Advantage in Startup Marketing
This unique approach spikes awareness and quickly drives buyers down the funnel through stronger campaigns that are tackled from every angle.
Ten Great PR Interview Questions to Ask
The answers will tell you what you really need to know about that PR pro you’re thinking of hiring.
Doing Good PR in a Bad News Year
In a year when bad news sets the tone, what changes should you make to your PR program? Follow these three steps.
Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test
We used ChatGPT for email marketing to create copy for sequences – read more for the good and not-so-good.
Firebrand Becomes Demandbase Partner for Tech Startup ABM Programs
We’re thrilled to partner with the biggest name in ABM and create even more success for our clients.
Five Keys to the Perfect Podcast Pitch for Your Spokesperson
Practically every executive wants to be a podcast guest, so how can your pitch stand out? Take advantage of these five secrets.
Introducing Firebrand Labs
Our tiger team is analyzing AI marketing tools, capabilities, and opportunities to build a path forward for our clients.
6 Content Marketing Tips to Drive Maximum Growth
Learn how to turn content marketing into an ROI driver that makes an impact at every stage of the B2B buying journey.
Welcome Nicole Pytel, Firebrand’s New VP Content Marketing
Introducing Firebrand’s new VP Content Marketing, Nicole Pytel, a content marketing powerhouse.