B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Will Threads Matter for PR?
With Twitter in doubt, could Threads represent a saner, safer space for journalists and brands to talk business?
The Curse of the Automatic MQL
Automatically MQLing everyone who downloads a piece of gated content is a giant no-no. Here’s what to do instead.
Why Organic PR is an Essential Part of Your Content Marketing Strategy
Multiply the effect of every demand generation asset — here’s how the best content marketing and PR teams work together.
Unlocking the Soul of Your Brand
People are cynical, attention spans are tiny, and competition is tight. Use these tips to bring your brand to life.
Firebrand Wins PRSA Silver Anvil Award for Best Boutique PR Agency
We won! Firebrand has been given PRSA’s Silver Anvil Award for Best Boutique PR Agency.
Tech scaleup entering the UK market? Here’s how to build profile (and how not to)
PR isn’t one-size-fits-all around the world. Tech startups entering the UK market should follow these 5 tips.
3 Reasons to Pitch Data-Driven Stories
Data adds a unique twist to your press pitches. Explore the best ways to incorporate it into your PR strategy.
What I Read in a Day: A PR Professional’s Guide to Self-Education
Love “What I Eat in a Day” videos? Our “What I Read in a Day” post will help PR professionals get a strategic edge.
Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals
Going fast is in public relations pros’ DNA. Explore the new fast lane that’s been created by generative AI.
Firebrand Labs Report: Use Generative AI as a Short Content Tool
Need brainstorming help for short content? We tested out generative AI tools to see which works best.
5 Questions Every Digital Marketing Agency Job Candidate Should Ask
Don’t commit to the first digital marketing agency that falls in your lap. Here’s how to tell if that agency is the right fit.
Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet
Here’s why you don’t want to get rid of your humans just yet — plus 4 tips to get even more from them.
A B2B Content Audit Answers These 5 Big Questions
These data-driven deep dives uncover critical opportunities to maximize your time and your content’s impact on the entire business.
Multiplier Marketing – Creating a Repeatable Advantage in Startup Marketing
This unique approach spikes awareness and quickly drives buyers down the funnel through stronger campaigns that are tackled from every angle.
Ten Great PR Interview Questions to Ask
The answers will tell you what you really need to know about that PR pro you’re thinking of hiring.
Doing Good PR in a Bad News Year
In a year when bad news sets the tone, what changes should you make to your PR program? Follow these three steps.
Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test
We used ChatGPT for email marketing to create copy for sequences – read more for the good and not-so-good.
Firebrand Becomes Demandbase Partner for Tech Startup ABM Programs
We’re thrilled to partner with the biggest name in ABM and create even more success for our clients.