NEWS AND VIEWS FROM THE FIREBRANDS.

While tech firms can get a bad rap for the behavior of a few 'tech bros', there are many startups doing amazing work with government agencies. Let's take a look at a few....

Firebrand has made its first hire. Here we take a look at the character and mindset you need for the first team members....

1. Jump and people will catch you I get asked which clients I took from my former agency, and the answer is - none. Non-solicits aside, it’s not the legacy I wanted after building the firm for 20 years. Plus ten points for moral rectitude, minus...

Experiences can shape our emotions We’ve talked before about how expectations can shape our experience. Well, guess what - our experiences can shape our emotions, but not in ways you'd expect. Psychologists call this phenomenon the misattribution of arousal. Here arousal isn’t sexual, it means an elevation...

Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction....

Stories are important - they capture attention and they drive action. Let's take a look at what happens in our brains when we hear stories and how it impacts our behavior....

Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?...

After twenty years, I am leaving my agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is three years. So I thought I’d take this chance to talk about two things - the importance of tenure,...