B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
SEO & PPC: Multiplier Marketing at Work
Discover how SEO and PPC strategies can work together to improve each other’s performance.
Firebrand Solutions Tackle Common Startup Marketing Challenges
Firebrand solves startup marketing challenges through a mix of integrated services.
Startup Marketing Predictions for 2025
Explore the future of startup marketing with predictions on key trends, from the growing complexity of marketing roles to the increasing adoption of automated podcast ads.
Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards
Our thought leadership campaign with Perceptyx was based on data driven insights about the changing workplace and employee experience.
Account-Based Advertising on a Startup Budget
Get the inside track on our method that makes account-based advertising accessible & affordable for all.
What Does It Take to be a Thought Leader?
B2B thought leadership isn’t easy. What does it take? Is it worth it? We have the answers.
Reap the Benefits of On Page SEO Practices
It’s critical, but how should you tackle on page SEO? Get the answers – plus success stories of it in action.
5 Tips Tech Marketers Need for Better Digital Accessibility
Digital accessibility is a win-win — it creates better user experiences and stronger brand loyalty.
Firebrand is an Apollo partner
Apollo helps build target account lists, add intent data, enrich leads and identify web traffic.
Why We Love B2B Advertising on Reddit (And You Should Too)
Advertise on Reddit the right way with tips on what to do (and what to avoid!) to reach the platform’s passionate audience.
Prepare for the Funding Announcement Crunch
Funding news is going to be even more competitive in Q4 2024. Here’s when to announce.
Firebrand Turns Eight
In a year full of ups and downs, many thanks to our clients and partners for helping us mark this milestone.
No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page
Say cheese! Discover why AI-generated headshots are the stress-free, budget-friendly solution your startup needs.
How to Handle a Startup Funding Announcement
Securing funding is a major milestone – and deserves a big PR push. Check out our strategies, timelines, and tips.
7 Ways to Vet Suspect Inbound Media Opps
Your CEO forwards an award or media opp, but it’s up to you to make sure it’s legitimate.
Applying the “BRAVING” model to Brand Trust
Break down the concept of trust into these 7 elements to build stronger relationships with your customers.
Your Olympics-Inspired Playbook for Startup Marketing Gold
Ever compared email marketing to a 100m sprint? We did! Here’s fun advice to help you make a serious impact.
Lean, Mean, Marketing Machine: 4 Efficiency Tips for Startups
Our exclusive data proves efficiency is top of mind for startup marketers. Here’s how to do more with less.