B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Firebrand Turns Eight
In a year full of ups and downs, many thanks to our clients and partners for helping us mark this milestone.
No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page
Say cheese! Discover why AI-generated headshots are the stress-free, budget-friendly solution your startup needs.
How to Handle a Startup Funding Announcement
Securing funding is a major milestone – and deserves a big PR push. Check out our strategies, timelines, and tips.
7 Ways to Vet Suspect Inbound Media Opps
Your CEO forwards an award or media opp, but it’s up to you to make sure it’s legitimate.
Applying the “BRAVING” model to Brand Trust
Break down the concept of trust into these 7 elements to build stronger relationships with your customers.
Your Olympics-Inspired Playbook for Startup Marketing Gold
Ever compared email marketing to a 100m sprint? We did! Here’s fun advice to help you make a serious impact.
Lean, Mean, Marketing Machine: 4 Efficiency Tips for Startups
Our exclusive data proves efficiency is top of mind for startup marketers. Here’s how to do more with less.
The Quick & Reliable Way to Pass UTM Parameters to Next Page
Make your attribution more accurate with the most reliable way to persist UTM parameters across pages.
Dollars and Sense: Exclusive Startup Marketing Financial Insights from The Startup Marketer Outlook
Our research uncovered how startup marketers are managing budgets, raising capital, and driving growth.
Unveiling The Startup Marketer Outlook: Exclusive Data on Growth, Challenges, Buyer Behavior, and More
All B2B startup marketers can use this report to benchmark their own efforts and spark ideas for new initiatives.
SEO and Content Marketing: A Multiplier Marketing Match
Content may be king, but SEO is its right-hand man. Here’s how startups should combine them for maximum impact.
8 Simple (But Effective!) Ways to Navigate Gemini in Gmail
Now that Google’s Gemini can summarize emails, here’s how B2B marketers should adapt.
SEO in Transition: Embracing Google’s AI Overviews and Search Generative Experience
Get ready for the new Search experience with Google AI Overviews and Search Generative Experience
5 Reasons Why Your B2B Advertising Leads Are Junk — And How to Improve Lead Quality
If you’re grappling with a pool of poor-quality leads, allow us to throw you a life raft.
6 Startup PR Leaders’ Most Actionable Advice
This PR advice is specially tailored to startup-specific challenges, needs, and wants.
Video Crowned the Content Marketing Star
Video marketing is no longer a nice-to-do for B2B startups. See the data that makes it a must-do.
A Startup’s Guide to Measuring PR Impact
Did that PR campaign work? Most startup marketers have that question and we have the answer.
Supercharging ABM with PR
ABM is the hottest strategy in marketing right now, but what if your efforts could go further? With ABPR, they can.