As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles - namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why....
HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?...
We talk to PRWEEK about Twitter's latest 360 livestream feature and what it means for brands....
We hope you find the time over the holidays to recharge and celebrate with friends and family! Thanks for all your support this year!...
A PR agency is a simple business commercially. Which is why the news of a sudden agency shutdown is a surprise. But what causes agencies to collapse and how can we avoid it?...
So here we are in month three of starting a PR agency. Time to share some more lessons with you. ...
Since the election, the media cycle has been working overtime. Team Firebrand has been analyzing the Valley and national media coverage closely. Below are five suggestions for startup teams wondering about post-election press strategy....
We don't all think the same - so why do we believe most people share our opinions? And why are we surprised when they don't? Welcome to the world of biases....
While tech firms can get a bad rap for the behavior of a few 'tech bros', there are many startups doing amazing work with government agencies. Let's take a look at a few....
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the first team members....