NEWS AND VIEWS FROM THE FIREBRANDS.

We're delighted to see the news out today that GPU-powered data analytics company, MapD has closed a $25m B Series round led by NEA, with investors including NVIDIA, Vanedge Capital and Verizon Ventures. Occasionally you come across a company with technology which is truly jaw-dropping. The kind...

The first priority when starting a new firm is to build up the roster, hire the core team, establish the processes and get some reference campaigns. You can’t build a business by saying ‘no’. So you're not too concerned about your 'target client'. But saying ‘yes’...

As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles - namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why....

HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?...

A PR agency is a simple business commercially. Which is why the news of a sudden agency shutdown is a surprise. But what causes agencies to collapse and how can we avoid it?...

Since the election, the media cycle has been working overtime. Team Firebrand has been analyzing the Valley and national media coverage closely. Below are five suggestions for startup teams wondering about post-election press strategy....

We don't all think the same - so why do we believe most people share our opinions? And why are we surprised when they don't? Welcome to the world of biases....