B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
How to Build a Thought Leadership Campaign
Ready to steal the spotlight? Lucy Allen’s 6-step blueprint helps you pinpoint experts, carve your niche, and ignite a thought leadership campaign that resonates.
Google Ads B2B Advertising Benchmarks: From Startups to Scaleups
Tired of misleading benchmarks online? This comprehensive analysis uncovers benchmarks specifically for B2B tech advertisers.
SEO & AI: How to Measure AI Web Traffic
Measuring AI web traffic is essential for modern SEO strategists. Explore this handy step-by-step guide.
So, you want to engage B2B influencers
Behold the power of B2B influencers! Here’s how to engage them and amplify your brand like never before.
The Future of AI Through the Eyes of Startup Marketing Leaders
How is AI driving change in startup marketing? Top leaders weighed in on data, creativity, and more.
The Secrets to a Winning Content Marketing Strategy
Most startup marketers are treading water. Here’s a step-by-step guide to help you make waves.
Best Practices for Canonicalization in SEO: A Complete Guide
Discover best practices, definitive rules, and tips for auditing and implementing canonical tags to improve SEO health.
SEO & PPC: Multiplier Marketing at Work
Discover how SEO and PPC strategies can work together to improve each other’s performance.
Firebrand Solutions Tackle Common Startup Marketing Challenges
Firebrand solves startup marketing challenges through a mix of integrated services.
Startup Marketing Predictions for 2025
Explore the future of startup marketing with predictions on key trends, from the growing complexity of marketing roles to the increasing adoption of automated podcast ads.
Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards
Our thought leadership campaign with Perceptyx was based on data driven insights about the changing workplace and employee experience.
Account-Based Advertising on a Startup Budget
Get the inside track on our method that makes account-based advertising accessible & affordable for all.
What Does It Take to be a Thought Leader?
B2B thought leadership isn’t easy. What does it take? Is it worth it? We have the answers.
Reap the Benefits of On Page SEO Practices
It’s critical, but how should you tackle on page SEO? Get the answers – plus success stories of it in action.
5 Tips Tech Marketers Need for Better Digital Accessibility
Digital accessibility is a win-win — it creates better user experiences and stronger brand loyalty.
Firebrand is an Apollo partner
Apollo helps build target account lists, add intent data, enrich leads and identify web traffic.
Why We Love B2B Advertising on Reddit (And You Should Too)
Advertise on Reddit the right way with tips on what to do (and what to avoid!) to reach the platform’s passionate audience.
Prepare for the Funding Announcement Crunch
Funding news is going to be even more competitive in Q4 2024. Here’s when to announce.