NEWS AND VIEWS FROM THE FIREBRANDS.

Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction....

Stories are important - they capture attention and they drive action. Let's take a look at what happens in our brains when we hear stories and how it impacts our behavior....

Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?...

After twenty years, I am leaving my agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is three years. So I thought I’d take this chance to talk about two things - the importance of tenure,...