B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Best Practices for Repurposing Content
Create once, use many. That’s the essence of content repurposing. But which content should be used again and how?
How to use content anchors and content clusters to improve your SEO
Content anchors and clusters will boost your search results. But what are they and how do you adopt this approach? Let’s take a look.
What to do when your competitor copies your messaging
Competitors will copy the best parts of your messaging. That can be annoying, but it can also help create momentum. Here’s how to respond and stay ahead of the pack.
Evaluating The News Value of Your Announcement
How much coverage should you expect from this announcement? Here’s how to assess the news value of your milestones to secure top-tier coverage.
How To Avoid Common Mistakes in Remarketing
Does an Account-Based Marketing Platform make sense? This post seeks to break it down and show you how to get the most out of it or your existing systems.
How long should your blog posts be?
What is the best length for a blog post to get social shares, comments and for search-engine optimization?
A Beginner’s Guide To Marketing Attribution
Attribution is essential for optimizing marketing programs. Learn the basics and transform theory into action. Understand what marketing attribution is and how it helps drive decision-making.
List of reporters NOT attending CES 2019
CES 2019 is coming up. Here’s a list of reporters who aren’t attending, so don’t pitch them.
Five Reasons to Choose Phone Interviews with Journalists
Spokespeople should almost always opt for a phone interview with print media when possible. Here’s why.
Account-Based Marketing Platforms For Startups
Does an Account-Based Marketing Platform make sense? This post seeks to break it down and show you how to get the most out of it or your existing systems.
Ten PR and Marketing Lessons from Trick-or-Treaters
As Halloween approaches, keep these ten tips from trick-or-treaters in mind for PR and marketing.
Firebrand turns two
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects. So it’s up and to the right.
Corporate Newsrooms in 2018: A Guide to Getting Quoted
Here are some top tips to make your corporate newsroom work for reporters (and you).
How to be an Amazing Client in 8 Simple Steps
Amazing clients get the best value from their agencies. Here’s how to become ‘fave client’.
Blog design: best practices 2018
Design best practices to keep readers engaged on your blog.
Five Mistakes B2B Tech Startups Make With PR
Here are five mistakes tech startups often make with PR.
The Sound of Good Writing
The gap between how we speak in real life and on the job will determine whether our writing sparks action or glazes eyes.
Firebrand turns one: Lessons about starting a marketing agency
Firebrand Communications has reached its first birthday. Since this is a milestone, I thought I’d share some lessons