by Patrick Brady | Oct 29, 2025 | Blog, Digital Marketing, Marketing, PPC
It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...
by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC
Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...
by Patrick Brady | Oct 2, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
When B2B startup marketers typically think of advertising, they think of LinkedIn and Google Search and Display. With good reason of course, as these giant platforms can drive some giant returns. But there’s an additional strategy we’re seeing more and more success...
by Patrick Brady | May 21, 2024 | Blog, Marketing, PPC
Most B2B marketing programs have one ultimate goal: generate a steady pipeline of high-quality leads. These leads can translate directly into sales, validating the marketing effort and giving life blood to the business. However, even with the best of efforts, poor...
by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
As our paid media practice develops, Firebrand is excited to officially become a Microsoft Advertising Partner. While we have worked on the platform periodically since the agency’s inception, this official partner status signifies the growing importance of the...
