by Nicole Pytel | Aug 20, 2025 | Blog, Business, Content, Digital Marketing, Marketing
The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and how your brand is...
by Nicole Pytel | Jul 9, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B marketers say this is their...
by Nicole Pytel | Jun 18, 2025 | Blog, Business, Content, Digital Marketing, Marketing
If you’re trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and now I’m leading content and growth strategies for B2B tech...
by Nicole Pytel | Apr 2, 2025 | Blog, Marketing, PR
Nothing. That’s what I find in many early-stage startups’ content libraries when we first start working with them. It’s not their fault — many don’t have a full-time marketer, while others have a one-person band who’s frantically juggling content creation, social...
by Nicole Pytel | Jan 14, 2025 | Blog, Content, Marketing
AI has everyone buzzing, and in the startup world, there’s a mixture of excitement and cautious optimism. On our podcast, FiredUp!, we have the privilege of speaking with some of the brightest minds in startup marketing and technology — and, of course, the...
