by Maura Lafferty | Jan 21, 2025 | Blog, Marketing, PR
Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you should work with. When your product has specialized features and your niche...
by Maura Lafferty | Oct 23, 2024 | Blog, Business, Design, Digital Marketing, Marketing
This is an important time for digital accessibility. “Javier in Frame” captured hearts at Super Bowl LVIII. Sony’s Access Controller opened more video game options following its December 2023 release. The forthcoming enforcement of the EU Accessibility Act in 2025 has...
by Maura Lafferty | Aug 20, 2024 | Blog, Business, Marketing, PR
Getting press is hard. Every startup marketer has probably had a moment (probably several moments) where they wished the press would just come to them for once. So when your CEO receives an email opp with a fancy-sounding opportunity to be showcased on the front cover...
by Maura Lafferty | May 14, 2024 | Blog, Marketing, PR
Startup and tech communications teams tend to sit in an advice blackhole. There’s a lot of bad advice out there, and many of the decent insights aren’t specific enough for your situation. That’s why we’re on a mission to make sure you get valuable insights that are...
