by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...
by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing
“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
In Part One of this series, we asked: what does it take to be a thought leader? We showed why thought leadership is important for so many tech companies, especially those that need to educate their market or earn the trust of buyers, and we laid out the essential...
by Lucy Allen | Nov 5, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Thought leadership. Ask three people to define it and you’ll get three different answers. It’s aspired to by some as a desirable end-state and dismissed by others as an expensive vanity project. But, for many brands, it can be the key to communicating your value and...
by Lucy Allen | Jun 25, 2024 | Blog, Content, Digital Marketing, Marketing, PR
How do your startup marketing efforts measure up? How common are the challenges you’re facing? How unique are your strategies and tactics? We’ve got answers to all those questions in The Startup Marketer Outlook: In Pursuit of Peak Efficiency. The TL:DR Our exclusive...
