by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing
If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...
by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing
The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...
by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing
Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...
by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing
The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...
by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing
Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven...
