by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
The click is dying. And if you’re a marketer, that likely brings a wave of anxiety. For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...
by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing
The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...
by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing
If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...
by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing
The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...
by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing
Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...
