by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing
Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...
by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing
The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...
by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing
Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven...
by Alastair Nee | Feb 4, 2025 | Blog, Digital Marketing, Marketing
An Always Up-to-date Guide There is a saying in marketing: “It’s always easier to report when the metrics are good.” This saying rings especially true in the B2B marketing agency world. But how do we know what constitutes “good” metrics? We can certainly call results...
by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing
Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting In case you didn’t notice, we are in the midst of a seismic shift in strategy for how digital advertising for B2B companies is conducted. I am, of course, referring to...
