AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?

The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly becoming the first (and last) place millions of people turn for answers.

When a procurement director asks an AI assistant “What are the best spend management platforms for enterprise?” or a finance professional queries “How do leading companies handle invoice automation?” –  is your brand part of the conversation?

For most companies, the honest answer is: we have no idea.

Traditional SEO analytics tell you where you rank on Google or Bing. Social listening tools track brand mentions across Twitter and LinkedIn. But there’s been no systematic way to understand your visibility in AI search results — until now.

The AI Visibility Report: Measuring Your Brand in the New Search Era

AI Search Reporting is a new category of competitive intelligence that answers a simple but critical question: How visible is your brand when your ideal customers are asking AI for recommendations in your category?

The AI search report you’re about to see is the first step in uncovering both the how and the how often your brand is being surfaced in AI search results and serves as a solid foundation for benchmarking your brand against competitors. It works by:

• Generating synthetic prompts across key topic areas relevant to your brand
• Collecting responses to these prompts from top AI models
• Identifying which responses mention and cite your brand and your top competitors
• Visualizing results to understand presence and influence in AI search

This AI search report represents a starting point that can expand into comprehensive monitoring across hundreds (or thousands) of synthetic prompts across more key topic areas, detailed citation analysis, and ongoing competitive benchmarking. But even at this level, it reveals critical gaps and opportunities most brands have never seen.

Below, we’ll walk through an example report for Coupa, a leader in business spend management, to show you exactly what our AI Visibility Report reveals and how to use these insights to inform your GEO strategy.

Generate Synthetic Prompts

The first step is to feed our AI visibility tool a set of synthetic prompts that represent questions or prompts that real-world, relevant personas might ask AI that are highly related to your product or services. You can see some examples of those for Coupa here:

AI Visibility Overview

Note that none of those prompts use the Coupa brand name. That’s done intentionally to get a more comparative analysis. Those synthetic prompts are used to create an AI visibility overview dashboard where we can analyze Coupa’s brand visibility (mentions & citations) in areas that relevant personas are likely researching in top AI models. This is used to benchmark brand presence compared to competitors, understand which position mentions are listed in results, understand brand sentiment in AI, and see the distribution of citations across the Coupa domain vs. third-party and competitor domains.

• Competitive Presence: Coupa’s brand presence vs. competitors across all configured AI platforms, measured over the selected period.
• Position: Where Coupa is positioned in the AI responses, measured over the selected period.
• Sentiment: The breakdown of sentiment expressed towards Coupa in AI responses.
• Citations: How often any page on Coupa’s website(s) has been linked to as a citation in AI responses.

AI Mentions by Key Topics

Next, the AI visibility report breaks down Coupa’s AI mentions into key topic categories to help understand which areas of the business are getting more visibility within the responses. More presence and citations means more brand awareness, trust, and traffic, ultimately helping Coupa to be in consideration for and win more deals compared to the competition.

• Coupa has a strong presence in AI applications in financial operations, procurement, best practices, and business expense tracking and control. However, its presence in contract lifecycle management is low, indicating an opportunity to create more useful content around that area of the business.

AI Citations by Domain

The third area of insight provided by our AI visibility analysis tool and report is for AI citations. By looking at citations by domain (for prompts that DO NOT mention brand names) we can start to understand which competitors and third-party domains are influencing LLMs the most to win more citations. Being cited more by LLMs is a result of both your domain and third-party publications hosting relevant, thought-leading, and highly optimized content related to these topics. 

• The citation data reveals exactly which third-party publications, studies, and domains are driving high AI visibility – allowing you to target the same high-authority sources or identify gaps in your own content distribution strategy against the competition.
• Success here is powered by a comprehensive content, SEO, GEO, and PR strategy that allows your domain to influence both people, traditional search crawlers, and LLMs.

Your Competitive Edge Starts With AI Visibility Reporting

This AI Visibility Report provides three critical layers of intelligence: 

• AI Visibility Overview showing your share of voice across platforms
• AI Mentions by Key Topic revealing which buyer questions surface your brand
• AI Citations by Domain identifying the exact sources that drive your presence in AI responses

Together, these insights reveal where your brand stands today, but AI search behavior is evolving rapidly. Early movers in Generative Engine Optimization (GEO) are already establishing dominance in LLM responses, making it increasingly difficult for competitors to break through.

The executives asking about your AI visibility numbers today will be asking about your optimization strategy tomorrow. They’ll want to know: How are we improving our position month over month? What’s our share of voice compared to last quarter? Which content initiatives are actually moving the needle in AI responses?

Will you be ready to answer these questions?

We’ll create a custom AI Visibility Report analyzing your brand against your competitors across the queries that matter most to your buyers. Get your baseline, identify your gaps, and start building your AI visibility strategy with data, not guesswork or get in touch with us to see how Firebrand can help you crush your GEO goals.