Blog design: best practices 2018
Design best practices to keep readers engaged on your blog....
17 April, 2018 No comment
At the intersection of public relations, influencer relations and content marketing, Firebrand Communications delivers rapid growth for tech startups. We identify your potential advocates, whether executives, employees, customers or influencers. Our team then discovers their stories and brings them to life through content, pr and digital marketing. Next, we share those stories through earned and social media, and via digital content channels, platforms and partnerships. We quantify success by measuring the actions taken. Our goal is to deliver impact – from awareness and reputation to sales leads and revenue.
Based in San Francisco, Firebrand Communications works with technology companies from A-round startups, to late-stage private companies, and public companies. Our experience spans both B2B and B2C, across a range of tech sectors including security, big data, analytics, enterprise software/cloud, infrastructure, networking, telecom, mobile and digital entertainment. The Firebrand team has public relations and digital marketing experience with clients including:
If you want people to to take action, you need to understand their motivations
Learn MoreWe are hardwired to respond to stories - it's how information has always been shared
Learn MoreFocus on 20% of the key activities which will generate 80% of the desired, positive results
Learn MoreWe believe in simple, frequent, actionable and meaningful analysis to help business thrive
Learn MoreCopywriting, design and video production for marketing, PR and sales material.
Learn MoreBuilding relationships with key analysts, academics, authorities and industry bodies.
Learn MorePerformance and brand campaigns over social networks and paid search.
Learn MoreList creation and segmentation, program scheduling, mailer creation and distribution.
Learn MoreWe’re looking for a PR Account Supervisor with robust client management and content creation skills, ideally with a focus on B2B.
Competitive Salary
Great Benefits
Euro-Style Vacations
Flexible Schedule
Design best practices to keep readers engaged on your blog....
17 April, 2018 No commentHere are five mistakes tech startups often make with PR....
13 April, 2018 No commentThe gap between how we speak in real life and on the job will determine whether our writing sparks action or glazes eyes...
09 March, 2018 No comment"Collaborative in approach, expansive in vision, and extremely talented in execution, Firebrand has taken the best aspects of world-class PR and communications and distilled them into a potent, focused, and effective team. While being able to deliver content, strategy, and outreach at the highest levels, their deep engagement with us, even as a growing company, makes it clear that we are true partners, with a shared commitment to doing great things and leading our industry in a positive, thoughtful way."
Joey Pritikin, VP Sales & Marketing - Tascent
"Morgan hires smart and talented professionals that do great work in proactive PR and social media outreach. But, most importantly, Morgan is not the kind of PR exec that comes in for the big pitch, and then is ne'er to be seen again. He engages with his clients on a personal level, and is always there if you need him. Metaphorically speaking, he is the captain you want sailing your company's PR ship when you encounter rough seas, and the person you want to celebrate surviving the storm with afterwards. I admire how Morgan never shies away from conflict or stressful situations. He is fun and funny, but serious, straight-forward, and hard-hitting when he needs to be. I respect him, and the teams he builds."
Melissa Little, PR Manager - Second Life
"Morgan is a top-notch PR exec who not only gets, but expertly leverages, the full range of contemporary communications paradigms to deliver results. As a start-up social Web company building and bringing to market an unique introductions platform, Morgan and his team helped us to define our unique differentiators (for ourselves and for the world) and the value of our service, and secured amazing results across mainstream media, "new media" and the leading social networks. Morgan and his team are among the rare few who understand old school PR and what it means to embrace current conversational marketing practice to effectively reach and engage your community of users. I highly recommend Morgan."
Derek Gordon, CEO - Engage.com
"I've had the privilege of working with Morgan twice, each time as the result of an exhaustive agency selection process--when I was VP Corporate Marketing at Splunk and at AOptix. Morgan assembled a stellar team of professionals, each bringing key skills to the assignment. His leadership, and his own brilliant development of the companies' positioning and communications plan, formed a critical component of our marketing strategy. I highly recommend Morgan for his creativity, insights and professionalism. He is a pleasure to work with."
Amanda North, VP of Corporate Marketing - Splunk
If you want your marketing programs to cut through all the clutter, they must be creative. Learn about creativity, improve personal and team creativity, and trouble-shoot creative problems.