Awareness where it counts

We make AI companies visible across media, search and AI

See our work Let's talk

Other agencies run campaigns. We build an awareness engine that gets you seen, found and trusted by the people (and agents) that matter.

PARTNERING WITH LEADING AI COMPANIES

Built for how brands are discovered today

Public Relations

Messaging
Media relations
Influencers / analysts relations
Social media
Speaking / awards programs
Executive visibility
Account-based PR
Information architecture

SEO/GEO

Audit and analysis
Strategy
Information Architecture
On-page optimization
Content creation
Technical SEO/GEO
Citation sourcing
Reporting

Paid Media

Audit and analysis
Strategy
Audience creation
Ad creative
Campaign management
Optimization
Reporting

Social Media

Audit and analysis
Strategy
Content creation
Corporate channels management
Exec profile management
Comment / response
Reporting

Proof of our approach in action

See more case studies

Metrics that matter

%

increase in sessions from AI search in 4 months

%

increase in organic search clicks in 12 months

%

growth in social interactions, and a 336% boost in clicks

#1

in SOV with articles in Forbes, BBC, Fox Business, Fast Company, Bloomberg

Our Approach

Multiplier Marketing

Unlike siloed agencies, Firebrand's Multiplier Marketing approach delivers compound results amid rapid changes to buyer behavior and channel performance.

See our latest advice and best-practices

How to Use Competitor Comparison Pages to Dominate SEO and GEO

By Alastair Nee | March 25, 2026

Three types of competitor comparison pages — from easy listicles to technical benchmarks — and why they're one of the best content investments in B2B search marketing right now.

Technical GEO: Key Signals That Influence AI Search Visibility

By Arman Khayyat | March 18, 2026

Technical GEO shapes how AI systems discover and interpret your site. Learn the critical signals that influence visibility.

How to Increase Key Topic Search Visibility Across Traditional and AI Search With a Ranch Style Content Cluster Strategy

By Shane Jordan | March 11, 2026

Forget the skyscraper. Here's how a ranch-style SEO approach built durable key topic visibility across both Google and AI search — in a single quarter.

No results found.

By Meghan Jordan | March 19, 2026

Your funding round deserves coverage — here's why the old playbook isn't working and what to do instead.

By Meghan Jordan | March 5, 2026

AI agents are here. Are you directing them or falling behind?

The Secrets of Rapid Response and Newsjacking

By Meghan Jordan | February 26, 2026

How tech startups use rapid response PR and newsjacking to win media coverage in 2026.

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In their words

“Firebrand’s content team consistently nails our executive leadership team’s voice. The consistent and skillful nature of Firebrand’s media insights and relationships has increased our reputation with finance writers at national outlets Emburse had not previously worked with.”

Tim Wheatcroft
Senior Director of Corporate Communications, Emburse

“Firebrand’s forward-thinking approach to using Google Ads for B2B has not only helped us to grow brand awareness and drive more leads, but helped us to hone in on generating more high quality leads – especially through remarketing ad campaigns.”

Julia Angell
Senior Director of Marketing, ScyllaDB

“I’m a big fan of this team. They do excellent work from content, to campaigns, to earned media. Solid, solid team at Firebrand.”

Clinton Bonner
VP of Marketing, Launch by NTT DATA

“Firebrand was right in the trenches with us, giving counsel, driving the PR program and bringing us opps. We were soon able to punch above our weight positioning alongside unicorn competitors. Can’t ask for more than that.”

Adam Harris
CMO, Copper Banking

“Our brand presence across Google and newer AI search platforms was lacking for high intent, commercial queries and prompts until Firebrand was able to identify several strategies that substantially increased our rankings, mentions, and citations”

Nicole Balsamo
Head of Marketing at Outset

“Firebrand has been a strong strategic content partner over the years and we’re seeing tangible marketing success as a result of our close collaboration. The team brings great ideas forward and has become, in essence, an extension of the Marketing organization that continues to demystify key topics in cybersecurity with a goal to make the internet safer for individuals and businesses alike.”

Abby Guha
Senior Vice President, Product & Customer Marketing, Yubico

“Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media.”

Chandra Sekar
CMO, AppOmni

“Firebrand’s forward-thinking approach to using Google Ads for B2B has not only helped us to grow brand awareness and drive more leads, but helped us to hone in on generating more high quality leads – especially through remarketing ad campaigns.”

Julia Angell
Senior Director of Marketing, ScyllaDB

“Marketing for startups is a blend of art and science. You need creativity and vision, as well as deep practical experience to know what works at each stage. The Firebrand team understood our space, brought ideas and energy, as well as the ability to drive the process and execute.”

Rich Taylor
Head of Marketing, Mattermost

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