by Ashley Przybyla | Jul 24, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Achieving efficiency isn’t just a goal for startup marketers — it’s a necessity for survival and growth. As startup marketers navigate the challenging terrain of limited resources and high expectations, the quest for marketing efficiency can often...
by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC
UTM parameters (Urchin Tracking Module parameters) are an essential and beloved tool in any digital marketer’s belt. These little tags added to the end of URLs – for inbound links, not internal website links – are used for tracking and analyzing the...
by Nicole Pytel | Jul 10, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Bank failures, down rounds, layoffs, and potentially record-low funding for SaaS and enterprise software startups — we’ve all seen the doom-and-gloom headlines pouring out of Startupland this year. But there have also been some silver linings, like an uptick in IPOs...
by Lucy Allen | Jun 25, 2024 | Blog, Content, Digital Marketing, Marketing, PR
How do your startup marketing efforts measure up? How common are the challenges you’re facing? How unique are your strategies and tactics? We’ve got answers to all those questions in The Startup Marketer Outlook: In Pursuit of Peak Efficiency. The TL:DR Our exclusive...
by Alastair Nee | May 29, 2024 | Blog, Digital Marketing, Marketing, SEO
In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI Overviews. While these innovative AI-generated summaries are set to...
