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Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing

The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...
GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing

Updated on 01/21/2026 Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown...
Understanding HTTP Status Codes in SEO

Understanding HTTP Status Codes in SEO

by Arman Khayyat | Mar 26, 2025 | Blog, Digital Marketing, Marketing, SEO

HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...
Best Practices for Canonicalization in SEO: A Complete Guide

Best Practices for Canonicalization in SEO: A Complete Guide

by Arman Khayyat | Dec 18, 2024 | Blog, Business, Digital Marketing, Marketing, SEO

Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your website, so let’s dive into the fundamentals and best practices for...
Startup Marketing Predictions for 2025

Startup Marketing Predictions for 2025

by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR

It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

May 6, 2026

If you're running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It's one of Google's favorite...

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

Apr 29, 2026

At some point soon, if it hasn't happened already, an exec or board member is going to ask: how are we doing in AI search? It's a reasonable question with a surprisingly hard answer,  unless you have the right tool. The rise of AI search has quietly handed PR a new...

From Software to Services: How AI Agents Are Changing the Language of Tech PR

Apr 22, 2026

Language usually evolves slowly. But in the past few months, the language we use to describe and market technology has shifted so rapidly that it’s more revolution than evolution. And, as with most things these days, it’s all because of AI. I’m not just referring to...

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