by Nicole Pytel | Apr 7, 2023 | Content, Marketing, PR, SEO
A majority (55%) of B2B buyers said they relied more on content to research and make purchasing decisions in 2022 than they did in 2021. The typical B2B buying group is made up of six to 10 people, each armed with several pieces of content they’ve found. Stats like...
by Morgan McLintic | Apr 4, 2023 | Content, Digital Marketing, Marketing, PPC, PR, SEO
Startups are in a war for attention and need to compete fiercely for sales — and marketing plays a vital role in their success. In fact, poor marketing is one of the main reasons startups fail (CB Insights), and it’s a key driver for valuation (CFI). You need an...
by Maura Lafferty | Mar 24, 2023 | Blog, Content, Marketing, PR
Everyone’s public relations program, from the best-resourced corporate team to the smallest startup, is under pressure these days. Earned media placements are hard to come by in a world with a 4:1 ratio of PR folks to journalists, and each dollar counts. The CMO...
by Chris Ulbrich | Mar 17, 2023 | Blog, Content, Marketing, PR
If you work long enough in technology, you come to realize that most years fall into one of two categories: good news years or bad news years. Not quite three months in, it’s clear that 2023 is going to be one of the latter. Not a bad news year, but a bad news year —...
by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources
My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
