by Alastair Nee | Jan 10, 2024 | Blog, Digital Marketing, Marketing, PPC
For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...
by Kristina Leal and Theresa Carper | Jan 2, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Welcome to the Firebrand Tech & Media Culture Awards 2023, where we’re taking a break from writing useful content to reflect on the chaos and trends that defined our little corner of the universe. To be clear, this isn’t exactly a year-end round-up (this is much...
by Lucy Allen | Dec 5, 2023 | Blog, Content, Marketing, PR
As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in the 1940s. Each Jungian archetype takes certain innate human...
by Bridget Weingart | Nov 28, 2023 | Blog, Digital Marketing, Marketing, Social
How often does your startup Tweet? (Or is it X now?) When’s the last time your startup gave more than a passing thought to LinkedIn? After all, the whole world is active on social media (well, 4.2 billion of us anyways). Are you missing out on brand awareness,...
by Patrick Brady | Nov 21, 2023 | Blog, Business, Digital Marketing, Marketing
Whether you’ve launched a new marketing program or have inherited a legacy account passed down from marketer to marketer, an audit can be invaluable to ensure you are maximizing both your team’s budget and time. While a paid media audit is not a substitute for a...
