by Nicole Pytel | May 3, 2023 | AI Tools, Content, Marketing
Short can be powerful. Just ask Muggsy Bogues, who scored nearly 7,000 points during his 13 years in the NBA and led the 1986 U.S. National Team in steals and assists — despite being just 5’3”. Short content can make a similar impact. After all, it’s the short stuff...
by Josh Green | Apr 21, 2023 | AI Tools, Content, Firebrand Labs, Marketing
An ocean of ink has already been spilled about ChatGPT for marketing content on both sides — depending on who you’re talking to, it is either the second coming of the Internet or a technology parlor trick that will never acquire the humanity we need in a trusted...
by Nicole Pytel | Apr 7, 2023 | Content, Marketing, PR, SEO
A majority (55%) of B2B buyers said they relied more on content to research and make purchasing decisions in 2022 than they did in 2021. The typical B2B buying group is made up of six to 10 people, each armed with several pieces of content they’ve found. Stats like...
by Morgan McLintic | Apr 4, 2023 | Content, Digital Marketing, Marketing, PPC, PR, SEO
Startups are in a war for attention and need to compete fiercely for sales — and marketing plays a vital role in their success. In fact, poor marketing is one of the main reasons startups fail (CB Insights), and it’s a key driver for valuation (CFI). You need an...
by Lucy Allen | Jul 15, 2020 | Blog, Content, Digital Marketing, Resources
Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do? Through...
