by Nicole Pytel | Jan 7, 2025 | Blog, Content, Marketing
Updated on 01/26/2026 Let’s be real, content marketing is hard. So it’s not surprising that more than half (58%) of B2B marketers rate their content marketing strategy as just “moderately effective.” Nearly half of those say their strategy struggles because they lack...
by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either. Bill Gates once...
by Nicole Pytel | Jun 5, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...
by Nicole Pytel | May 7, 2024 | Blog, Content, Marketing, PR
The radio star may not be a fan, but video is the content marketing star’s BFF. On the surface, this isn’t exactly breaking news, but thanks to evolving B2B buying trends and overall marketing trends (I’m looking at you, generative AI), the video marketing...
by Ashley Przybyla | Feb 28, 2024 | Blog, Business, Content, Marketing
Your content marketing tactics are a lot like a first date between your prospects and your business. You have limited time to make a good impression, you need to come off as attractive to the other party, the conversation needs to flow effortlessly, and the pairing...
