by Maura Lafferty | Jan 21, 2025 | Blog, Marketing, PR
Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you should work with. When your product has specialized features and your niche...
by Nicole Pytel | Jan 14, 2025 | Blog, Content, Marketing
AI has everyone buzzing, and in the startup world, there’s a mixture of excitement and cautious optimism. On our podcast, FiredUp!, we have the privilege of speaking with some of the brightest minds in startup marketing and technology — and, of course, the...
by Nicole Pytel | Jan 7, 2025 | Blog, Content, Marketing
Updated on 01/26/2026 Let’s be real, content marketing is hard. So it’s not surprising that more than half (58%) of B2B marketers rate their content marketing strategy as just “moderately effective.” Nearly half of those say their strategy struggles because they lack...
by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...
by Morgan McLintic | Dec 4, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Startups work with agencies to solve problems. The challenge is that most problems are not narrowly contained to one marketing discipline, whereas agencies tend to be single-threaded — like a PR firm, an SEO shop or a PPC agency. This means startups must coordinate...
