by Morgan McLintic | Feb 23, 2017 | Blog, Marketing, PR
The first priority when starting a new firm is to build up the roster, hire the core team, establish the processes and get some reference campaigns. You can’t build a business by saying ‘no’. So you’re not too concerned about your ‘target client’....
by Morgan McLintic | Jan 31, 2017 | Blog, Marketing, PR
The role of job titles For most businesses, job titles convey two important pieces of information – seniority and specialism. If you have a team of people who don’t know each other personally, it’s vital to give them a framework for how to interact. The job...
by Morgan McLintic | Jan 10, 2017 | Blog, Content, Marketing, PR
Help A Reporter Out (or HARO) is a tool used by journalists to find sources, and by communications teams to pitch experts. The reporter writes a brief summary of what they need, and these are sent to a mailing list three times a day. Comms teams then respond with...
by Morgan McLintic | Dec 30, 2016 | Blog, Content, Marketing, PR
Twitter is rolling out a 360 livestream video feature. PRWEEK asked us what it means to the company and to brands. For Twitter, it makes sense to integrate Periscope into the main platform more closely. For brands with a strong Twitter presence, it’s an...
by Morgan McLintic | Dec 12, 2016 | Blog, PR
Commercially PR firms are pretty simple. Revenues tend to be predictable since most clients are on a monthly retainer. Costs are relatively flexible since payroll and staff costs are the majority. As you win more clients, you can hire people. Beyond M&A, there...
by Morgan McLintic | Dec 9, 2016 | Blog, Content, PR
As you know we’re starting a PR agency. So far things are going well – we’re working with some wonderful clients, with a clutch of exciting prospects and had a huge number of applicants to our open rec, giving us a talent pipeline. We had encouraging...
by Maura Lafferty | Nov 22, 2016 | Blog, PR
1. Stay the course Major changes will take time to be felt. Campaign promises on regulatory practices, legislative changes, as well as new budgets and restrictions won’t come into effect short-term. The new administration’s transition team has missed...
by Morgan McLintic | Nov 18, 2016 | Blog, Marketing, PR
We like to believe that most people think the same as we do. This explains the huge outpouring of surprise and shock at Trump’s victory. It also explains why so many marketing campaigns misfire. We’re intellectually aware of this bias, but struggle to take it into...
by Maura Lafferty | Oct 24, 2016 | Blog, PR
Media coverage and chatter about “Valley douchebags” have raised eyebrows about tech’s role in San Francisco. While some have inspired the stereotype, the spirit of altruism and social impact is actually alive and well throughout the tech ecosystem. We enjoyed...
