by Kristina Leal | May 16, 2023 | Blog, Content, PR, Resources
The “What I Eat in a Day” trend made the pop culture rounds for years, and it’s even more popular now with the rise of TikTok nutrition influencers. As a child of the ’90s, I always found the articles (now videos) fascinating — a little peek into celebrity culture and...
by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR
Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
by Nicole Pytel | Apr 7, 2023 | Content, Marketing, PR, SEO
A majority (55%) of B2B buyers said they relied more on content to research and make purchasing decisions in 2022 than they did in 2021. The typical B2B buying group is made up of six to 10 people, each armed with several pieces of content they’ve found. Stats like...
by Morgan McLintic | Apr 4, 2023 | Content, Digital Marketing, Marketing, PPC, PR, SEO
Startups are in a war for attention and need to compete fiercely for sales — and marketing plays a vital role in their success. In fact, poor marketing is one of the main reasons startups fail (CB Insights), and it’s a key driver for valuation (CFI). You need an...
by Maura Lafferty | Mar 24, 2023 | Blog, Content, Marketing, PR
Everyone’s public relations program, from the best-resourced corporate team to the smallest startup, is under pressure these days. Earned media placements are hard to come by in a world with a 4:1 ratio of PR folks to journalists, and each dollar counts. The CMO...
by Chris Ulbrich | Mar 17, 2023 | Blog, Content, Marketing, PR
If you work long enough in technology, you come to realize that most years fall into one of two categories: good news years or bad news years. Not quite three months in, it’s clear that 2023 is going to be one of the latter. Not a bad news year, but a bad news year —...
