by Morgan McLintic | Dec 10, 2018 | Blog, PR
It’s easy to understand why spokespeople prefer email instead of phone interviews with reporters. Email responses are well-crafted, can’t be misquoted, and are low pressure. A written statement can be drafted by comms professionals and thoroughly vetted. But...
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
October is a busy month filled with preparations for Halloween, hayrides, and PR strategy! As you review your plans for media outreach, keep these ten tips from trick-or-treaters in mind: 1. Pick a creative costume to stand out from other trick-or-treaters There are...
by Morgan McLintic | Sep 11, 2018 | Blog, Business, Marketing, PR
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects. So it’s up and to the right. As I have done before...
by Maura Lafferty | Jun 12, 2018 | Blog, PR
Nearly all journalists use search engines when seeking sources for their stories. A trend which is unlikely to change anytime soon. In fact, journalists’ desire to speak with subject matter experts increased worldwide in 2018 (Quartz). This makes search visibility and...
by Morgan McLintic | Apr 26, 2018 | Blog, Business, Digital Marketing, Marketing, PR
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind when an opp comes in, and for whom the team will happily stay late when the...
by Morgan McLintic | Apr 13, 2018 | Blog, PR, Resources
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage companies often make: 1. Hiring a PR firm too soon Most startups...
