by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...
by Morgan McLintic | Dec 18, 2018 | Blog, PR
The Consumer Electronics Show (CES 2019) is almost upon us – January 8-11, 2019. That means every exhibiting tech company is full throttle pitching media and probably has been for several weeks, even months. Not every reporter on the CES media...
by Morgan McLintic | Dec 10, 2018 | Blog, PR
It’s easy to understand why spokespeople prefer email instead of phone interviews with reporters. Email responses are well-crafted, can’t be misquoted, and are low pressure. A written statement can be drafted by comms professionals and thoroughly vetted. But...
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
October is a busy month filled with preparations for Halloween, hayrides, and PR strategy! As you review your plans for media outreach, keep these ten tips from trick-or-treaters in mind: 1. Pick a creative costume to stand out from other trick-or-treaters There are...
by Morgan McLintic | Sep 11, 2018 | Blog, Business, Marketing, PR
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects. So it’s up and to the right. As I have done before...
by Maura Lafferty | Jun 12, 2018 | Blog, PR
Nearly all journalists use search engines when seeking sources for their stories. A trend which is unlikely to change anytime soon. In fact, journalists’ desire to speak with subject matter experts increased worldwide in 2018 (Quartz). This makes search visibility and...
