by Morgan McLintic | Sep 16, 2022 | Blog, Digital Marketing, PR
Firebrand turns six this month after another strong year. We’ve all heard of ‘Quiet Quitting.’ Well, I’d characterize this year as ‘Quiet Crushing’ – driving outcomes for clients deep in the trenches and making it happen. Doing it because you love to do it. Working...
by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...
by Morgan McLintic | Jun 22, 2022 | Blog, Marketing, PR
Buckle up – it’s recession time again. It’s been a while. The last one we had was the Great Recession, which in the U.S. was from December 2007 to about June 2009. If you started working after that, in the last 13 years, this is your first. We’ve had a pretty...
by Morgan McLintic | Feb 15, 2022 | Blog, Content, PR
2021 was a big year for Firebrand. We grew our team (to 20), our client roster (with 11 stellar startups), our services (added creative services, talent marketing) and our revenues (up 75 percent). And we grew as professionals: we perfected the art of the funding...
by Lucy Allen | Oct 15, 2021 | Blog, Business, Digital Marketing, PR
If you want to excel at startup marketing, you must have deep domain expertise. Knowing exactly what messages will resonate, which channels are influential, and where the potential landmines are hidden, is crucial if you want to be both efficient and effective. So...
by Morgan McLintic | Sep 20, 2021 | Blog, Digital Marketing, Marketing, PR
Firebrand is five. It has been our best year. We grew fast, driven by the increase in startup funding. We’ve been in the right place at an extraordinary time. Big deals The unprecedented level of funding has defined this year. We’ve announced 18 deals, many of our...
