by Ian Lipner | Jul 24, 2023 | Blog, Marketing, PR, Social
OpenAI’s ChatGPT became the fastest growing consumer application in history in January when it reached 100 million users two months after its launch. This month, Meta’s Threads crushed that mark, doing it in less than a week. Fatigued from Twitter drama and eager for...
by Maura Lafferty | Jul 13, 2023 | Blog, Content, Marketing, PR
Startup marketing teams that spend time and money on a demand generation asset and then overlook activities to get earned media interest omit a huge opportunity to reach potential buyers. Earned media is an important channel to reinforce promotions through paid...
by Lucy Allen | Jun 14, 2023 | Blog, Business, Marketing, PR
On a strangely orange evening (a consequence of the wildfires in Canada) in early June, the PR industry converged on a ballroom in New York City to celebrate the winners of the Public Relations Society of America’s Silver Anvil awards. Our very own Theresa Carper was...
by Brianna Bruinsma | May 31, 2023 | Blog, Content, PR, Resources
Storytelling is a large part of public relations. Without a story to tell, there is no PR. Everyone has a story to tell in today’s news cycle, but here’s the biggest question: is it newsworthy? Reporters are inundated with pitches. In fact, data finds there are...
by Kristina Leal | May 16, 2023 | Blog, Content, PR, Resources
The “What I Eat in a Day” trend made the pop culture rounds for years, and it’s even more popular now with the rise of TikTok nutrition influencers. As a child of the ’90s, I always found the articles (now videos) fascinating — a little peek into celebrity culture and...
by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR
Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
