by Morgan McLintic | Aug 13, 2025 | Blog, Marketing, PR
Our startup marketing podcast, FiredUp!, has just published its 100th episode. It’s a milestone. So beyond thanking our listeners, guests, and the amazing team behind the scenes, we wanted to share a few lessons learned from reaching triple digits. Let’s be clear:...
by Arman Khayyat | Aug 6, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/26/2026 Large Language Models (LLMs) are rapidly growing as a new front end of search, powering AI assistants, chatbots, and search engine features that answer user queries directly instead of pointing to traditional links — and significantly changing...
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...
by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/13/2026“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What...
by Nicole Pytel | Jul 9, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/15/2026 Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B...
by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC
Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...
