by Morgan McLintic | Aug 28, 2024 | Blog, Business, Marketing, PR
Most startups are funded by Venture Capital or Private Equity firms. This helps them build complex products independent of customer revenue, so they bring new concepts to market or even create entirely new categories. The aim is that the early investment will pay back...
by Maura Lafferty | Aug 20, 2024 | Blog, Business, Marketing, PR
Getting press is hard. Every startup marketer has probably had a moment (probably several moments) where they wished the press would just come to them for once. So when your CEO receives an email opp with a fancy-sounding opportunity to be showcased on the front cover...
by Ian Lipner | Aug 14, 2024 | Blog, Content, Digital Marketing, Marketing, PR
In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boundaries, Reliability, Accountability, Vault, Integrity,...
by Nicole Pytel | Jul 30, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Bonjour! Now that the 2024 Olympic Games are underway in Paris, we couldn’t resist mixing in a little bit of fun with our startup marketing advice. After all, startup marketing and sports aren’t all that different; they both require lots of strength and agility. So...
by Ashley Przybyla | Jul 24, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Achieving efficiency isn’t just a goal for startup marketers — it’s a necessity for survival and growth. As startup marketers navigate the challenging terrain of limited resources and high expectations, the quest for marketing efficiency can often...
by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC
UTM parameters (Urchin Tracking Module parameters) are an essential and beloved tool in any digital marketer’s belt. These little tags added to the end of URLs – for inbound links, not internal website links – are used for tracking and analyzing the...
