by Firebrand Team | Dec 4, 2018 | Blog, Digital Marketing, Marketing, Resources
As companies consider Account-Based Marketing (ABM) strategies, one question consistently comes up: should we invest in a dedicated platform to support our digital marketing program? Just as there’s no specific time for a startup to begin adopting ABM strategies,...
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
October is a busy month filled with preparations for Halloween, hayrides, and PR strategy! As you review your plans for media outreach, keep these ten tips from trick-or-treaters in mind: 1. Pick a creative costume to stand out from other trick-or-treaters There are...
by Morgan McLintic | Apr 26, 2018 | Blog, Business, Digital Marketing, Marketing, PR
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind when an opp comes in, and for whom the team will happily stay late when the...
by Joel Engardio | Apr 17, 2018 | Blog, Content, Digital Marketing, Marketing
Good blog content coupled with search engine optimization can drive customers to your business. A HubSpot study found that monthly leads grew by 126 percent for businesses that publish a blog. So what’s the downside? All the effort you put into content and SEO won’t...
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...
by Morgan McLintic | May 24, 2017 | Blog, Digital Marketing, PR, Resources
Website template is broken. Go straight to WordPress Hell. Do not pass Go. Do not collect $200. Summary Our WordPress template broke leaving us with a messed-up website we couldn’t update This is a major problem for a small business recruiting and signing...
