by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...
by Morgan McLintic | Feb 15, 2022 | Blog, Content, PR
2021 was a big year for Firebrand. We grew our team (to 20), our client roster (with 11 stellar startups), our services (added creative services, talent marketing) and our revenues (up 75 percent). And we grew as professionals: we perfected the art of the funding...
by Morgan McLintic | May 26, 2021 | Blog, Content, Digital Marketing, Marketing, PR
Everyone is hiring – including us. Agencies who laid off their teams in 2020 now find themselves understaffed and are desperately trying to recruit – so the market is tight for the rest of us who continued to grow last year. Filling that void leaves...
by Lucy Allen | Jul 15, 2020 | Blog, Content, Digital Marketing, Resources
Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do? Through...
by Morgan McLintic | Jul 18, 2019 | Blog, Content, PR
Every startup needs to develop messaging. It’s a process which the company will go through several times during its growth trajectory. For many, it may conjure images of introspective meetings searching for the ‘mot juste’. In others, the process reveals distinct...
by Joel Engardio | Jun 27, 2019 | Blog, Content, Marketing, PR, Resources
If you’re a Lady Gaga fan and enjoyed her Oscar-nominated performance in last year’s hit movie A Star Is Born, you probably didn’t mind — or even know — that Barbra Streisand played the same role in 1976. As did Judy Garland in 1954 and Janet Gaynor in 1937. Pretty...
