by Maura Lafferty | Mar 24, 2023 | Blog, Content, Marketing, PR
Everyone’s public relations program, from the best-resourced corporate team to the smallest startup, is under pressure these days. Earned media placements are hard to come by in a world with a 4:1 ratio of PR folks to journalists, and each dollar counts. The CMO...
by Chris Ulbrich | Mar 17, 2023 | Blog, Content, Marketing, PR
If you work long enough in technology, you come to realize that most years fall into one of two categories: good news years or bad news years. Not quite three months in, it’s clear that 2023 is going to be one of the latter. Not a bad news year, but a bad news year —...
by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources
My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
by Maura Lafferty | Feb 28, 2023 | Blog, Content, Marketing, PR
Podcasting is changing rapidly. Whether it’s new podcasts sponsored by influencers or brands who want to boost their digital presence, or podcasts that are retired because they’re not driving results, there are as many ongoing changes to this landscape as there are...
by Morgan McLintic | Feb 23, 2023 | AI Tools, Blog, Content, Firebrand Labs, Marketing
It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This shift in the use of AI is potentially greater than the changes that...
by Nicole Pytel | Feb 15, 2023 | Blog, Content, Marketing, PR
To say the B2B buying process is complicated is an understatement. If you’re selling a complex B2B solution, you need to cater to six to 10 decision-makers, each of whom is armed with four to five pieces of information they’ve gathered. And that doesn’t even include...
