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AI Press Release Optimization: GEO Strategy Best Practices

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...
What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Updated on 01/13/2026“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What...
Five Content Assets Every Startup Needs

Five Content Assets Every Startup Needs

by Lucy Allen | Jul 15, 2020 | Blog, Content, Digital Marketing, Resources

Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do?  Through...
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Latest posts

The Hidden Growth Channel Sitting on Your Leadership Team

Feb 25, 2026

Content will always be the foundation of B2B marketing. It’s how brands explain what they do, articulate their point of view, and support buyers throughout long, complex journeys. The challenge is that content no longer succeeds on quality alone. The environment it...

Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks

Feb 18, 2026

The click is dying. And if you're a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated traffic...

It’s Go Time for GEO

Feb 11, 2026

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note.  I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

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