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Prepare for the Funding Announcement Crunch

Prepare for the Funding Announcement Crunch

by Morgan McLintic | Sep 25, 2024 | Blog, Business, Marketing, PR

If you have a funding announcement, it’s about to get busy and competitive. Why? In short, the election and Thanksgiving crunch are compressing the timeline, and the post-summer pickup in deals means there’s more competition for attention. While Crunchbase reported...
How to Handle a Startup Funding Announcement

How to Handle a Startup Funding Announcement

by Morgan McLintic | Aug 28, 2024 | Blog, Business, Marketing, PR

Most startups are funded by Venture Capital or Private Equity firms. This helps them build complex products independent of customer revenue, so they bring new concepts to market or even create entirely new categories. The aim is that the early investment will pay back...
Congrats to MapD in raising $25m led by NEA

Congrats to MapD in raising $25m led by NEA

by Morgan McLintic | Mar 29, 2017 | Blog, Marketing, PR

We’re delighted to see the news out today that GPU-powered data analytics company, MapD has closed a $25m B Series round led by NEA, with investors including NVIDIA, Vanedge Capital and Verizon Ventures. Occasionally you come across a company with technology...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

AI Design Tools I Actually Use as a Marketing Designer

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As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn't a replacement for any of that. It's a roster of specialists I can call on depending on the job. Some do...

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

Jul 15, 2026

Your brand budget is usually the first thing that gets cut. Not because it doesn't work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should not be...

How AI Visibility is Becoming a Board-Level Metric

Jul 1, 2026

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

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