Solutions
Generate
More
Leads
What’s the situation?
You have product-market fit and are running demand-gen programs, but they aren’t delivering at the pace you need. You know you can win deals — you just need to generate more leads. Somehow, your efforts aren’t reaching the target audiences with the right messaging or a compelling offer. You won’t hit your revenue targets unless you can fix lead generation. That’s why you need a partner that can bring expertise, best practices, and proven success to your efforts.
How do we solve it?
The Firebrand team is successful at helping startups generate more leads because we tackle the strategy and execution from all sides. We combine the expertise of our digital marketing, content marketing, and PR teams to laser-focus on target audiences, grab attention, showcase our clients’ value, and create compelling conversations with B2B buyers who are searching for the perfect solution.
Thanks to proven strategies and tactics designed to outshine the competition, we’ve generated tens of thousands of high-quality leads for our clients. We’ll fuel every facet of your lead generation program — from targeted conversion assets promoted through precise paid media campaigns, to tiered ABM strategies designed for every startup-sized budget, customer advocacy programs in target vertical media that prove your expertise and market leadership, content frameworks to turn website visitors into known leads, and comprehensive email nurturing strategies to keep you top of mind with all those new leads.
Our approach also includes configuring your martech stack so you can accurately measure the impact of every tactic, learn what resonates best with your target audience, then do more of what works.
Which services are involved?
Firebrand provides a wide range of awareness and demand generation services. Typically, a lead generation program would include:
-
-
Paid media audit
-
PPC campaign
-
Gated assets
-
ABM
-
CRO
-
Email nurtures
-
In their words
WHERE HAVE WE DONE THIS BEFORE?
164% increase cloud trial conversions after a foundational Google Ads shift
100% YoY marketing-generated pipeline growth by combining content and SEO
Built a high-quality lead generation engine by combining content and PPC
Why Firebrand can solve this challenge
-
- Firebrand is a Google Ads and a Bing Ads Partner. We’re also a Demandbase, Hubspot, Leadfeeder and Apollo partner. We know the tech stack you need to drive leads.
- Our Firebrand LiveBoards will give you real-time dashboards about campaign performance such as impressions, clicks, conversions, and CPLs.
- As a multi-disciplined agency, Firebrand brings cohesion, coordination and consistency to your lead generation efforts
- We have decades of experience working with startups, so we understand not just the tech, but the needs of your personas and ICPs
- We are fiercely data-driven and optimize our lead generation strategies based on deep insights, not vanity metrics
Contact us to
start filling your
pipeline with high
quality leads
LEARN MORE ABOUT OUR APPROACH
5 Reasons Why Your B2B Advertising Leads Are Junk — And How to Improve Lead Quality
The Ultimate Guide to PPC Landing Pages
Lead Scoring Challenges with Arman Khayyat
FAQs
Why is lead generation important for B2B startups?
Lead generation is the engine behind predictable growth for B2B startups and scaleups. It fills the sales pipeline with qualified prospects and fuels revenue momentum. Without consistent lead flow, even the best products struggle to scale. Effective lead generation connects your brand with high-intent buyers, builds credibility with target accounts, and helps startups prove traction to investors and the market.
What are the best lead generation strategies for startups?
The most effective lead gen strategies combine demand creation and demand capture. That includes SEO, paid search, and retargeting for capturing active buyers, along with thought leadership content, LinkedIn campaigns, webinars, and email nurtures to create interest. Firebrand’s Multiplier Marketing approach blends PR, content, and performance marketing to engage buyers across the funnel and convert interest into pipeline.
How can content marketing help generate leads?
Content marketing generates leads by educating prospects and guiding them through the buyer journey. High-performing formats include playbooks, webinars, and interactive tools that address specific pain points. Gated content helps capture lead information, while SEO and GEO ensure you show up in key searches and AI answer engines. The most successful startups use content not just to inform but to convert.
What role does paid media play in B2B lead generation?
Paid media plays a key role in accelerating lead generation by reaching the right audience at the right time with targeted messaging. For example, Google Search captures high-intent buyers, while LinkedIn and Display ads drive awareness and remarketing to keep your brand top of mind. A well-structured paid media program amplifies high-performing content and delivers scalable, cost-effective results when optimized correctly.
How can startups improve lead quality, not just volume?
Startups can improve lead quality by tightening targeting, aligning messaging to ICP pain points, and optimizing CTAs for conversion intent. Mapping campaigns to funnel stages — top, middle, and bottom — ensures you’re not just generating names but attracting buyers with real interest and intent. Layering in firmographics, job titles, and behavioral signals through platforms like LinkedIn, Google, and Demandbase also sharpens precision.
How do you measure the success of lead generation programs?
Success is measured by more than just the number of leads. Key metrics include conversion rate, cost per lead (CPL), marketing qualified leads (MQLs), sales accepted leads (SALs), and pipeline or revenue influence. Attribution is critical, and so is analyzing which tactics deliver leads that convert and drive ROI. Firebrand combines custom dashboards and CRM integrations to give tech brands full visibility into performance.
How long does it take to see results from lead generation?
Timelines vary by tactic, but startups can often see early results from paid campaigns and high-performing content in weeks. Organic channels like SEO and organic social take longer to ramp — typically 3 to 6 months — but deliver compounding returns over time. The fastest path to results often comes from integrating paid and organic channels and optimizing continuously based on performance data.
What’s the difference between lead generation and demand generation?
Lead generation is about capturing contact information and filling the funnel with prospects. Demand generation is broader: it includes brand awareness, interest creation, education, and nurturing that warms buyers over time. Effective marketing programs align both: demand gen builds interest and intent, while lead gen activates that interest into measurable pipeline.
How does Firebrand help startups generate more leads?
Firebrand helps B2B tech brands generate more leads by combining performance marketing, content strategy, and PR into an integrated lead gen engine. We identify your ICP and highest-intent channels, then build targeted campaigns across paid and organic channels. We create compelling assets like gated content, infographics, interactive quizzes, and email nurtures, all designed to convert interest into qualified leads. Our team tracks and optimizes every campaign, giving startups full visibility into ROI. Whether you need to scale pipeline fast or increase lead quality, Firebrand delivers strategic execution from day one.
How does Firebrand tailor lead generation programs to different goals?
Firebrand customizes lead generation based on your growth objectives, target buyers, and sales cycle. For fast pipeline creation, we deploy bottom-funnel Google Search and LinkedIn lead gen ads. For ABM, we design personalized landing pages and custom content mapped to industry or persona. For longer sales cycles, we layer in thought leadership and SEO to build intent. Our strategy adapts whether you’re launching from stealth, entering a new market, or re-engaging cold leads. And because we integrate with your CRM and sales team, every campaign is built for conversion, not just clicks.