Perceptyx Becomes an Authority on the Future of Work

Perceptyx is the leader in Employee Experience (EX) transformation. It provides enterprise-grade employee listening, analytics and behavioral science that activates people and delivers business impact. In a competitive EX market that includes mature brands such as Qualtrics, Workday and Microsoft, Perceptyx wanted to emphasize its unique combination of deep expertise and a powerful EX-focused platform. So we created a highly mediagenic thought leadership program, using headline-worthy surveys about work culture to create opportunities for Perceptyx experts to be quoted. This strategy allowed us to build strong relationships with the right media so that, when Perceptyx had an acquisition to announce, or wanted to promote its new AI capabilities, we were able to secure quality coverage in both business and trade media. Perceptyx now achieves a consistent drumbeat of coverage across its target media and its data and insights are regularly sought out by reporters.